New Channel Marketing Services
Data Discovery and Management
NCM specializes in identification of your target market prospects to ensure that every communication goes to the right persona for every communication—for more success with your marketing initiatives.
By being more targeted and selective with the accounts and contacts that you need to reach to grow your business, we can deliver back to you up to 50% of what you spend today on data acquisition.
OUR DATA SERVICES INCLUDE:
New data acquisition including:
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Intent Data—to know who is searching for your solutions and services right now
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Circle of Influence Data—to identify every influencer and decision-maker in a prospect account
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Install Data—to target accounts with competitive solutions
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Data Refresh—to clean and re-populating your data base with correct/new contacts
Channel Content
NCM creates disruptive, compelling content that gets you noticed, read, and evokes action. We provide full-service content writing, design, programming and integration.
CHANNEL CONTENT SERVICES INCLUDE:
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Brand Refresh—to ensure your company stands out from the rest and is memorable
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Website refresh—to give you a new look that captures interest and elicits response
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Personalized and customized content—to “channelize” and “partnerize” every communication from emails to infographics to even videos
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Training, sales and marketing content - to support your sales teams. and partners
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Miscellaneous content services—to support all your content needs with materials that drive more business
Campaigns
At NCM, we know that email campaigns are typically not productive and very time intensive. That is why we use an omni-channel approach that is targeted, personalized and has a built-in process with evaluation and optimization. We provide measurable KPIs for the ROI you expect from your agency.
We’ve led and managed hundreds of successful programs for technology companies, partners that offer vendor solutions with their own services, and distributors that support them.
CAMPAIGNS THAT WE HAVE COMPLETED INCLUDE THE FOLLOWING:
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SME highlight campaigns with 12 month social video program—to leverage the technical expertise of SMEs to differentiate your offerings and prove their value
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Combined video and social campaigns to drive qualified leads to your organization
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Interactive media campaigns with integrated response vehicles to generate immediate response to your solution and services
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Content Syndication—to drive leads through a measurable, customizable lead gen campaign directed at targeted responses
Analyst-led and SME Highlight Webinars
Webinars are everywhere, and getting an audience for one is challenging. That’s why we do things differently at NCM to ensure success.
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We create webinars that are either analyst-led or presented by an SME for your solution with engaging interactions that resemble a “60 Minutes” segment more than a presentation
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Incorporate your key messages throughout
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Provide interactive chats.
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Drive attendance with multiple touches of ideal prospects via email and phone contact.
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After the event, leverage the webinar content to drive even more leads with our On-Demand, Post-Webinar campaigns that include 12 months of social engagement for driving more leads
Virtual Events and Trade Show/Conference/ Symposium Support
NCM is expert at running virtual field marketing engagement events including wine and beer tastings, as well as in-person support of conferences and symposiums. We can also help coordinate an engaging, professional speaker for support of a cocktail hour or other customer engagement.
Social Media
Marketing
As social media campaigns become more prevalent, the way to reach people and get their attention needs to be more innovative. At NCM we use social to drive leads for content and bring you more business from qualified—not every—prospect. Furthermore, through our advanced geolocation social marketing, we can reach prospects by their physical address with highly targeted messages.
Our methodology is to use response data to refine and optimize the content and the media flow to strengthen brand awareness, educate prospects, and most important, generate a steady inbound lead flow.
Talk to us about our other Channel Marketing Services including:
Channel Assistance | Sales Enablement | Management of Your MDF Funds | AI-Generated Content Proofing
